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lev?�A�er?�A�age (lvr-j, lvr-)n. Drill Elevator Link . The action of a lever. 2. The mechanical advantage of a lever.3. Positional advantage; power to act effectivelyLooking at leverage from a network marketers point of view, the definition 'mechanical advantage of a lever' simply means using the tools, resources or even people as a lever to achieve bigger and better results faster. This might sound rather manipulative, but it just means positioning yourself to best utilize the tools and systems at your disposal. circulate tools could be placing an advert for your business in a newspaper to reach their wide audience.. you can see the leverage of that in comparison to knocking on doors one at a time?Using the internet as a tool is a great example of leverage. The traditional set up of an MLM business would be to generate leads and call each person individually. Thanks to the internet, we can now create an email list (using a blog with opt-in or capture pages for example) and then communicate with all those leads at once via emails and webinars. This is a very effective was of leveraging your time and we only have so many hours a day to spend on marketing.Another way to leverage your time is to find the best time saving tools and systems to do some of the leg work for you. A blog or website used effectively to convey a sales message will save you repeating your presentation a dozen times a day. An autoresponder will save you time manually emailing people one at a time and will help organise your leads and send them a whole string of emails daily or weekly while you're busy doing something else.. all on autopilot.All the tools in the world cannot replace people power, but that doesn't mean you have to do all the hard work yourself. Consider employing someone to create backlinks for you, design graphics, build your website or call your leads. Websites like can offer great deals on all kinds of tasks for just $5 a time!Clearly the most important form of leverage within network marketing though, is the ability to create a team (or downline) of representatives that are part of your primary business or selling your products for a commission. Every time a new team member joins your team or buys a product, you get paid a commission. But more importantly, every time a team member creates their own team members or creates their own sales, you also get paid a commission.. that, after all, is what makes up the residual income we are all trying to create!