Full name: Hartvig22Foged

 Location: Gibbon, Nebraska, United States

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 User Description: One of the key components of any successful incentive marketing program is the total program management approach. The sales and marketing teams must also work together to make this a reality. Without a coherent approach, a program can end up looking like a jumbled mess.All incentive programs require a top-to-bottom approach that involves all team members in the marketing, sales, and development functions. Each person involved has a part to play. The process will be successful only if the marketing efforts to support the sales and marketing activities.One common issue is lead generation efforts that lack the necessary customer interest. The team needs to stay focused on their main objective. A strong focus on results, not just "wins," is vital to success. This calls for customers, prospects, and leads to understand that the only time they will have an opportunity to qualify for a chance to purchase will be with a purchase offer.The sales team needs to have the focus to bring in new business. If the sales person is not sure about what the prospect is thinking, he or she should create a script. Once they have their script and feel good about how it will help, then they need to go out and try and create a commitment to the prospect, but also make the prospect see what it will take to close a sale.An incentive program with an appropriate mix of reward and incentive elements will drive more new sales than any other incentive marketing efforts. Once the goal of any incentive program is to help customers make more purchases, not just get a sale; then the sales team should make it clear that winning or not, someone is trying to close a sale.The next step is to create the incentive to reward or motivate the sales team. Reward elements can be anything from special gifts to monetary incentives to giveaways and great discounts. These incentives must be communicated clearly to the sales team.Sales and marketing teams should not be allowed to use a reward as an incentive. To do so will create What Is Incentive Marketing? and distrust among the sales team.The next step is to create a plan for incentive marketing. This will be a marketing plan. A marketing plan is an overall strategy for motivating the entire sales and marketing team.The marketing plan should include the achievement of the desired target goals. If the program is multi-tiered, then this plan needs to include each component. Sometimes this is referred to as a sales incentive plan.The reason a marketing plan is needed is because many people have developed strategies that result in no change to the program. By doing so, the sales team will never know that the program has changed and there is little reason to strive to change the program.Once the sales and marketing team are able to find a way to keep the program going after the incentive marketing plan has been developed, the incentive marketing team is able to continue the sales and marketing efforts. The incentive marketing team works in tandem with the sales and marketing team to ensure that the process is done properly.The sales and marketing team can use the same methods to motivate their sales and marketing team. The final step is to make a plan and stick to it. If sales and marketing staffs believe in the mission statement of the company, then they will be motivated to achieve the sales and marketing goals.